Communicating the Impact of International Healthcare Volunteers in Haemophilia Care
Funding
Global
2022 - 2023
Health | Education
Communication & Outreach | Capacity development | Stakeholder Engagement
Introduction
Paeradigms developed a communication material for an internal campaign to showcase contributions of international healthcare professional volunteers to improving diagnosis and access of beneficiaries with blood disorders.
Objectives
Paeradigms was brought in to:
Promote efforts of the Novo Nordisk Haemophilia Foundation within the organisation.
Showcase the contributions of international volunteer medical professionals and partnering organisations in advancing to care for patients with haemophilia and blood disorders in low- and middle-income countries.
Background
The Novo Nordisk Haemophilia Foundation funds projects to build capacity for diagnosis and care for people with haemophilia and allied disorders, encouraging its partners to join forces for sustainable impact and systemic change.
Approach
Paeradigms’ methodology involved:
Communication design: using a participatory approach, collaborated closely with project partners and volunteers to develop meaningful communication content highlighting their efforts and the impact of their work in improving healthcare outcomes.
Data collection: interviewing volunteers and partners and documenting results in written, audio and video form to integrate insights into communication material.
Creation of mixed-media communication material: designing, writing, and creating video with mixed materials for use by communications department.
Outcome
Paeradigms successfully delivered:
Highlighting International Volunteer Contributions: Created engaging narratives showcasing the contributions of international volunteer medical professionals and partnering organisations in improving haemophilia and blood disorder care in low- and middle-income countries.
Data-Driven Content: Conducted interviews with volunteers and partners, integrating key insights and first-hand accounts into communication materials to enhance the authenticity and relevance of the messaging.
Video Content: Produced polished video materials using a combination of animation, images, audio, and film designed to highlight project impacts and illustrate project outcomes and the broader goals of the organisation.