Evaluation of ECOWAS Information and Communication
Policy 2021
Funding
Benin, Burkina Faso, Cape Verde, Côte d’Ivoire, The Gambia, Ghana, Guinea, Guinea-Bissau, Liberia, Mali, Niger, Nigeria, Senegal, Sierra Leone, Togo
2021
Governance & Civil Society
Communication & Outreach I Strategy Development & Review I Workshop Facilitation & Moderation
Introduction
Paeradigms/Kopperkollektive evaluated the ECOWAS’ Information dating from 2000 and supported ECOWAS in stipulating a new policy taking into the far-sweaping changes in communications, the media and the general political, economic and social framework conditions.
Objectives
Paeradigms was brought in to: The primary objective was for Paeradigms/Kopperkollektive to evaluate the existing ECOWAS information policy and work with the organisation’s communicators to develop a new communication policy in alignment with ECOWAS ambitions.
Background
Paeradigms/Kopperkollektive was commissioned critically evaluate the ECOWAS 2000 Information Policy and collaboratively develop an updated communication policy strategy, aligning with contemporary communication challenges and leveraging in-depth research, stakeholder engagement, and iterative workshops.
Approach
Paeradigms’ methodology involved: Policy assessment: Conducting an in-depth examination of the ECOWAS 2000 Information Policy, combining desk research for historical context with interviews and focus groups to glean firsthand insights. Interactive workshop: Hosting a one-week interactive session in Ouagadougou with senior ECOWAS communicators to discuss, authenticate, and refine preliminary findings. Collaborative policy crafting: Merging data from the evaluation and feedback from the workshop to jointly design an updated ECOWAS communication policy alongside ECOWAS personnel.
Outcome
Paeradigms/Kopperkollektive delivered:
A comprehensive assessment of ECOWAS’s Information Policy 2000.
An intensive one-week collaborative workshop in Ouagadougou, Burkina Faso, engaging senior communicators across all ECOWAS institutions.
An updated ECOWAS communication policy.